Which poultry segment experiences the highest percentage of sales in the U.S.?

The segment that represents the highest percentage of sales in the U.S. poultry market is processed chicken products. This includes a variety of items such as chicken breasts, nuggets, tenders, and other value-added products that have undergone processing to enhance convenience and shelf-life.

Processed chicken has gained significant popularity due to consumer preferences for ready-to-eat and easy-to-cook options. The convenience factor and the wide array of products available in this category have contributed to its dominance in sales.

On the other hand, whole chickens, organic chicken, and free-range chicken represent smaller segments of the market. While they cater to specific consumer preferences, such as those seeking fresher or more ethically sourced options, their overall sales volume does not compare to the extensive range of processed options available to consumers. This trend reflects the growing demand for convenience in food preparation, ultimately making processed chicken products the leader in the U.S. poultry market sales.